UPDATE: I was glad to have received an email from the creators of the Don Papa label design and I am happy to share that the crew at Stranger & Stranger were the talented culprits! They specialize in packaging design for wines, spirits and beers. Do take the time drop by their site to see more of their work to see how label design SHOULD be done.
I am proud and honestly in awe at this great brand and label design. Not to mention a pretty smooth tasting rum to boot. Don Papa Rum from the Philippines has really taken it a step further. The Philippines is well known for producing some of the most interesting and great value for your money products. Don Papa Rum is on the top of this list. It is a testament that great design is really on the minds of companies who want to make a great product and understanding that design can help them get there.
The country is littered with products that are great but seriously lack in the design/packaging department. Due to boxed minds and corporate pressures, designers have been limited to ‘designing at gun point’ mentality. Meaning the clients and corporations exude so much pressure to the designers to be able to get what they think is right and looks great. But not understanding that their knowledge and view of what looks great is somewhat limited. That’s why they hire designers and design firms right? But sadly they only see designers as skilled workers to execute what they want and not really seek advice or council from designers who would know what would be best. To a certain degree it is also the designers/design firms fault for letting the clients do what they want. I guess the pressures of money are just too much. But That’s all for another post altogether. Back to Don Papa.
Below are images taken from <a href=”http://www.thedieline.com/blog/2012/6/11/don-papa.html”>the die line</a> which take a close look at the finer aspects of the label and it’s intricate design. So much detail, effort and flawless execution were done that it really is the unsung hero in this years ‘awesome-est designs’ category. I really cannot express my happiness in how this products label was designed and how it really compliments the product and the over-all packaging. The details go beyond standard and really leave the competition way behind. Honestly, I don’t even know who designed this but who ever you are, THANK YOU. Seriously.
Examine these images closely and see what it is I can’t stop raving about. Then go tell your friends, buy a few crates of this stuff and enjoy excessively as I have while writing this post. CHEEEEEEEEEERS.